A banner unit has a retractable storage position and a display position. The banner unit includes a pair of elongated rigid support posts, and a banner sheet that is comprised of a pair of one and other banner segments that each have opposed one and other side edges. The one side edge of each banner segment is secured to respective elongated rigid support posts. The banner unit also includes an elongated tubular sleeve constructed and arranged to be disposed in parallel with both of the pair of elongated rigid support posts, with the other side edge of each banner segment being secured to the elongated tubular sleeve. Each banner segment is constructed and arranged with a re-coil or retractable characteristic providing a tendency to form into a closed coil configuration when the elongated rigid support posts are brought together.