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US Patent 10380239 Dynamic native advertisment insertion

Patent 10380239 was granted and assigned to Sharethrough on August, 2019 by the United States Patent and Trademark Office.

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Patent
Patent

Patent attributes

Patent Applicant
Sharethrough
Sharethrough
Current Assignee
Sharethrough
Sharethrough
Patent Jurisdiction
United States Patent and Trademark Office
United States Patent and Trademark Office
Patent Number
10380239
Patent Inventor Names
Ryan Weald0
Michael Jensen0
Date of Patent
August 13, 2019
Patent Application Number
14095163
Date Filed
December 3, 2013
Patent Primary Examiner
‌
Chrystina E Zelaskiewicz
Patent abstract

Approaches, techniques, and mechanisms are disclosed for automatically inserting supplemental items into documents. According to an embodiment, a first request is received, comprising document information that identifies a particular document. A target repeated structure type, to which a group of items in the particular document conform, is identified within the particular document. Based on the target repeated structure type, a template is generated. A new content item is generated by applying descriptive metadata that describes the new content item to the template. The new content item conforms to the target repeated structure type. The new content item is inserted in the particular document at an insertion point before or after a particular content item that conforms to the target repeated structure type.

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