A system includes a memory device for computer storage and a processing device to: receive, and store in the memory device as a user profile, profile information for a user, wherein the profile information comprises any or a combination of: gender, age, weight, health and fitness level. The processing device further identifies, from a plurality of baselines profiles, a baseline profile that is most-similar to the user profile based on a correlation between the user profile information and baseline profile information. The processing device further sets a baseline for measurements of a physiological parameter of the user corresponding to levels of the physiological parameter of an individual with the baseline profile that is most-similar.