Patent attributes
The systems and methods are directed towards a first party portal service that facilitates providing customized content for each user to view. In particular, a list of customized content would correspond to content (e.g., videos, programs, movies) that users would more likely view and find interesting or enjoyable. This customization can be influenced, for example, based on user preference (i.e. what types of shows users enjoy watching, genre, actors) and user viewing history (i.e. what shows the user has watched). The customized content would be displayed on a user device associated with the first party portal service. The user would then be able to view content via the user device. Furthermore, the customized content that is provided to each user can be dynamically updated based on various conditions.
