Patent attributes
Techniques and mechanisms described herein facilitate the performance of advertising audience usage pattern analysis. According to various embodiments, a data collection configuration message may be received at a mobile computing device from a configuration server via a network. The data collection configuration message may include a first instruction for identifying data at the mobile computing device and a second instruction for analyzing data collected at the mobile computing device. Data identified based on the first instruction may be analyzed to generate analyzed data via a processor at the mobile computing device. The analysis may be conducted in accordance with the second instruction. The analyzed data may include an indication of a usage pattern associated with the mobile computing device.
