US Patent 10275792 Real-time mobile communication content distribution manifold

A content presentation bid application server comprising a processor, a non-transitory memory, and a content presentation bid application stored in the non-transitory memory. When executed by the processor the application receives a content presentation bid request, wherein the content presentation bid request comprises an identity of a user equipment (UE), retrieves enrichment data associated with the UE from a database, transmits the content presentation bid request accompanied by the enrichment data to demand side platforms, and receives content presentation bid responses from the demand side platforms. The application further selects one of the content presentation bid responses received from the demand side platforms, builds a content presentation bid based on the selected content presentation bid response, and transmits the content presentation bid.