Patent attributes
Linear content that is recorded often includes secondary content that is no longer relevant to the consumer, and lacks secondary content that is relevant to the consumer, such as, emergency alerts, which are time dependent in their relevancy. Inserting secondary content during playback of the recorded content is challenging, as it may interrupt playback and degrade the consumer's viewing experience. Therefore, systems and method are provided herein that exploit pauses in the playback, such as when the content is loaded on a viewing device or a consumer uses trick play options, to insert relevant secondary content without further interrupting the viewing experience, to reduce storage requirements for a cloud-based recording and playback system, and to improve the user experience thereof