A portable shade assembly for use in providing shade and sun protection, and thus substantially cooler temperatures, to an outdoor environment. More particularly, a shade assembly for use in providing sun and Ultraviolet (UV) protection for a variety of different industrial uses and for use in being transported to a variety of different locations. More particularly still, a portable shade assembly comprising a spring-loaded frame, a shade screen, and a continuous cable, wherein said cable is run throughout said frame, thereby being able to extend and retract said shade screen, as needed.