The invention relates to the field of lamps, specifically an LED lamp convenient to switch a flame direction. The LED lamp comprises a substrate, a circuit board with a control circuit, a diverter switch and lamp beads; wherein the lamp beads are arranged on the substrate; wherein the control circuit comprises an effect control circuit module connected with the lamp beads and outputting signals to control the on and off and brightness of the lamp beads in a predetermined time sequence, to simulate the flame effect; the diverter switch is connected with the effect control circuit module, to output the signals of different time sequences, thus simulating the flame effects of different status. The lamp of the invention provides an extremely realistic and interesting flame effect.