US Patent 10178166 Delivering personalized content to authenticated user devices

Techniques for generated scannable coded images or user actionable-link with corresponding personalized content are described. In an example embodiment, the personalized content may only be accessed via the scannable coded image by authenticated user devices, wherein the permissions associated with the authentication are determined at the time the personalized content is generated. Responsive to a user device attempting to access the contents of a scannable coded image, the user device is first identified and authenticated. Only after the device is authenticated can the content corresponding to the scannable coded image be accessed by the user device or delivered to the user device.