US Patent 10158721 Facilitating individualized user interaction with an electronic device

Facilitating an individualized interaction between a mobile computing device and an electronic device is provided. A mobile computing device may be utilized to receive an identity of the electronic device. The identity of the electronic device and other data may then be sent from the mobile computing device to a server. An individualized interaction may then be initiated via a previously established communication session between the server and the electronic device. The individualized interaction initiated in response to a determination that the mobile computing device is proximate to the electronic device.