Patent attributes
Disclosed herein is a display unit that is rugged, re-usable, and configured for quick (and tool-free) assembly. The display unit may be used as a specialty display in a retail store for a limited-time marketing campaign. The display unit includes a foldable frame having a plurality of vertical panels joined at vertical fold lines, with display graphics and a scannable display code for retail activation. The foldable frame is also is configured to support at least one shelf. In some embodiments, the foldable frame of the display unit is pre-adhered (e.g., a first side panel and a second side panel are adhered along respective vertical fold lines to a back panel) and desired shelf heights for the display unit are pre-configured before shipment of the display unit to a merchant. In this way, the display unit can be quickly constructed by the merchant with the desired shelf heights.
