Patent 10089306 was granted and assigned to Amazon on October, 2018 by the United States Patent and Trademark Office.
Dynamically populatable electronic items are items that can be at least partially populated after creation. Dynamically populatable electronic items may include some static information (e.g., text, images, audio, video, etc.) and one or more dynamic fields, which are configured to be dynamically populated from a source separate from the electronic item. Thus, the content of the dynamic electronic item can change over time as the dynamic fields are populated and/or repopulated.