Aspects of the present invention provide an approach for processing a notification on a mobile device. In an embodiment, a set of classifications is assigned to a notification received by a user on a mobile device. An expected response action and an expected response time specific to the user is derived based on a comparison of the set of classifications assigned to the notification with a set of prior response profiles in a notification tracking repository. If the user does not perform a response action within the expected response time, the notification is reissued to the user.