Patent attributes
A content packaging and distribution system that handles distribution of channels to be viewed on a plurality of consumer devices, receives a media feed and a first programming schedule of a first channel from a source device. An input that corresponds to a user-selection is received on a first consumer device of the plurality of consumer devices over a distribution system, and a media item to be inserted in the media feed of the first channel is determined based on criteria related to the user-selection. The determined media item may be dynamically scheduled in the media feed of the first channel to be delivered over the distribution system to be viewed on the first consumer device, based on the user-selection related criteria. The user-selection includes a first criterion that corresponds to a real time or a near-real time user input corresponding to the user-selection on the first consumer device.