In an attachment element for fixing an object to a wall, wherein a shaft of the attachment element can be introduced into a hole in the wall and can be fixed to the inner surface of the hole, it is provided that the shaft has a substantially plate-like design and is formed, towards the interior of the hole, with two projections oriented oppositely to one another which project from the shaft counter to the direction of insertion of the shaft into the hole, are prestressed in the direction of the inner surface of the hole and of which the projecting lengths, prior to insertion into the hole, exceed a clear width of the inner surface of the hole, allowing a simple and secure fixing, in particular, by wedging the projections in the hole.