US Patent 10045091 Selectable content within video stream

Selectable content is provided within a video stream. Additional content such as advertisements or other information that may be of interest to a user is provided in an interactive fashion providing a richer and deeper viewing experience and giving more control to the user during video viewing. Prescreening of the video content may be done and tags may be inserted in the video stream in association with additional content that may be provided for tagged objects in the video stream. An indication may be provided to the user indicating the availability of additional interactive content in a variety of ways. Upon user request, the content associated with the tags may be presented to the user. The additional content may be provided to the user in a hybrid fashion which involves rendering the video content and additional interactive content simultaneously or by enabling full screen browsing experience.