US Patent 10021061 Message presentation management in a social networking environment

Disclosed aspects relate to message presentation management in a social networking environment. A message from a source may be detected in the social networking environment. An identified category for the message from the source may be identified based on a set of candidate categories. A presentation format for the message from the source may be determined by comparing a set of user profile criteria with the identified category for the message from the source. The message from the source may be presented in the social networking environment using the presentation format.