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Second Measure

Second Measure

A company developing platform that analyzes consumer credit card transactions to help companies understand consumer behavior, performance, and rank against their competitors.

Second Measure is a company developing platform that analyzes consumer credit card transactions to help companies understand consumer behavior, performance, and rank against their competitors that is headquartered in San Mateo, California and was founded in 2015 by Lillian Chou and Michael Baineau.

Funding
Y Combinator

Second Measure is a company that participated in the YC S15 cohort of Y Combinator.

Seed I

On August 18, 2015 Second Measure announced raising an undisclosed amount of seed funding from Y Combinator and FundersClub.

Seed II

On April 5, 2016 Second Measure announced raising $5.4 million in their second seed funding round from Jefferies Financial Group (lead investor), Y Combinator, Shasta Ventures, Scrum Ventures, S2 Capital, Norwest Venture Partners, Lunch Van Fund, Thomas Lehrman, Kurt Mackey, Kevin Hale, and Joshua Schachter.

Seed III

On April 5, 2016 Second Measures announced raising a third seed funding round with an undisclosed amount of funding from Omega Venture Partners.

Series A

On February 11, 2019 Second Measure announced raising $20 million in series A funding from Goldman Sachs Principle Strategic Investments (lead investor), Bessemer Venture Partners (lead investor), and Citi Ventures. The managing director of Citi Ventures, Luis Valdich, made the following statement about Second Measure at the time of their funding announcement:

What sets Second Measure apart is its platform's ability to support real-time, ad-hoc queries with high accuracy and massive scale. This unlocks new and powerful use cases for corporates and private equity investors that go beyond the traditional use cases for transactional spend data among public market investors.

Timeline

December 28, 2020
Bloomberg L.P. acquires Second Measure.
February 2019
Second Measure raises a $20,000,000 series A round from Bessemer Venture Partners, Citi Ventures and Goldman Sachs.
June 19, 2017
Second Measure raises a $5,400,000 seed round from Adrian Aoun, Auren Hoffman, Bessemer Venture Partners, Bhaskar Kumar Ghosh, Charlie Songhurst, Drew Larner, Ellen Pao, Jared Friedman, Jefferies Group, Joe Greenstein, Josh Goldman, Joshua Schachter, Kevin Hale, Kurt Mackey, Norwest Venture Partners, Scrum Ventures, Shasta Ventures, Thomas Lehrman and Y Combinator.

Funding rounds

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News

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Bradley Saacks and Dan DeFrancesco
January 16, 2021
Business Insider
Bloomberg ended 2020 with a big alterrnative data acquisition -- roughly a month after S&P Global's massive purchase of IHS Markit.
December 28, 2020
WebWire
Bloomberg L.P. announced that it has completed its acquisition of Second Measure, a consumer data analytics company that analyzes billions of anonymized purchases to help investors and businesses gain insight into company performance and consumer behavior. Bloomberg acquires Second Measure's proprietary analytics for daily tracking and real-time exploration of thousands of public and private companies, providing users with insights that complement Bloomberg's company fundamentals and mark...
Bloomberg
December 24, 2020
www.prnewswire.com:443
/PRNewswire/ -- Bloomberg L.P. announced today that it has completed its acquisition of Second Measure, a consumer data analytics company that analyzes...

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