Second Measure is a company developing platform that analyzes consumer credit card transactions to help companies understand consumer behavior, performance, and rank against their competitors that is headquartered in San Mateo, California and was founded in 2015 by Lillian Chou and Michael Baineau.
Second Measure is a company that participated in the YC S15 cohort of Y Combinator.
On August 18, 2015 Second Measure announced raising an undisclosed amount of seed funding from Y Combinator and FundersClub.
On April 5, 2016 Second Measure announced raising $5.4 million in their second seed funding round from Jefferies Financial Group (lead investor), Y Combinator, Shasta Ventures, Scrum Ventures, S2 Capital, Norwest Venture Partners, Lunch Van Fund, Thomas Lehrman, Kurt Mackey, Kevin Hale, and Joshua Schachter.
On April 5, 2016 Second Measures announced raising a third seed funding round with an undisclosed amount of funding from Omega Venture Partners.
On February 11, 2019 Second Measure announced raising $20 million in series A funding from Goldman Sachs Principle Strategic Investments (lead investor), Bessemer Venture Partners (lead investor), and Citi Ventures. The managing director of Citi Ventures, Luis Valdich, made the following statement about Second Measure at the time of their funding announcement:
What sets Second Measure apart is its platform's ability to support real-time, ad-hoc queries with high accuracy and massive scale. This unlocks new and powerful use cases for corporates and private equity investors that go beyond the traditional use cases for transactional spend data among public market investors.