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Powerspike

Powerspike

Powerspike is a twitch Livestreaming influencer marketing company founded in 2015 by Michael Paris.

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Powerspike is a New York based company which uses Artificial Intelligence to help game developers and sponsors to find popular live streamers for collaboration. The company helps brands find targeted streamers to market their product or games. Powerspike is geared towards brands, however, it provides service for both brands and live streaming community. The company is headquartered in Saratoga Springs, New York.

Product
Sponsors Platform

As of January 2019, Powerspike operates collaboration service with Twitch streamers only. Twitch is the leading live streaming platform in the United States. Powerspike had a database of 15405 streamers with a combined 35 million followers on its site as of February 2019.

The site allows sponsors, brands, and game companies to post campaigns or filter and find streamers that can drive positive exposure to their brand or product. Sponsors can communicate, manage, and hire multiple streaming partners on the same platform. Powerspike platform can directly contact streamers on Twitch if they are not listed on the site for collaboration. The site lets sponsors track their spending, conversion, clicks, and views generated from their campaigns. A/B tests can also be performed to test campaign performance.

Streamers Platform

Powerspike charges 15% commission on sponsorships for Streamers. Gamers and live streamers with more than 1000 Twitch followers can register to find sponsors. Streamers find campaigns and send proposals to campaign creators to discuss partnerships. After the collaboration starts, streamers perform campaign specific task like mention brand name or post link on their description. The streamers can mark when the task is performed for sponsors to review. The site guarantees payment for completed tasks through Paypal.

The ‘power_spikebot’ twitch bot created by Powerspike analyzes user metrics on the Twitch platform. The site uses the metrics to provide growth analytics like followings and views over time as a visual graph. Sponsors can view this data to analyze the possible exposure of their brand and to consider partnerships.

History

Angelo Damiano started Powerspike on Jun 1, 2015. The company launched its first open beta in January of 2017. The company used ‘power-spike.com’ domain name before moving to powerspike.tv.

Timeline

No Timeline data yet.

Further Resources

Title
Author
Link
Type
Date

Streamers | Powerspike Blog

https://blog.powerspike.tv/streamers/

Web

References

powerspike.tv
Is a
Company
Company
Organization
Organization

Company attributes

Industry
Gaming
Gaming
Software as a service (SaaS)
Software as a service (SaaS)
Influencer marketing
Influencer marketing
eSports
eSports
Artificial Intelligence (AI)
Artificial Intelligence (AI)
Cloud computing
Cloud computing
Software
Software
Advertising
Advertising
...
Location
Saratoga Springs, New York
Saratoga Springs, New York
Syracuse, New York
Syracuse, New York
B2X
B2B
B2B
-1
CEO
Angelo Damiano (entrepreneur)
Angelo Damiano (entrepreneur)
Founder
Angelo Damiano (entrepreneur)
Angelo Damiano (entrepreneur)
Michael Paris
Michael Paris
AngelList URL
angel.co/powerspike
angel.co/powerspike
Pitchbook URL
pitchbook.com/profiles...231883-30
Accelerator
Techstars
Techstars
Accelerator Batch
‌
Techstars Class 133 - Atlanta 2018 Q3
Number of Employees (Ranges)
11 – 50-1
Full Address
36 Phila St, Saratoga Springs, New York 12866, US
Investors
Shereen Shermak
Shereen Shermak
Techstars
Techstars
Dorm Room Fund
Dorm Room Fund
‌
TBD Angels
Cox Enterprises
Cox Enterprises
TBD Angels
TBD Angels
Ocean Azul Partners
Ocean Azul Partners
Founded Date
2015
Email Address
hello@powerspike.tv
Total Funding Amount (USD)
1,962,000
Board of Directors
‌
Kyle Stalla
‌
Nick Russ
CTO
‌
Eric Rice
Wellfound ID
powerspike
Headquarters
New York
New York

Other attributes

Blog
medium.com/powerspike
Company Operating Status
Active
Funding Round Date
January 25, 2021

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