Noya aims to accelerate the transition of heavy industry to a sustainable existence. Noya is a company that lets carbon dioxide be captured with one's cooling tower. Noya retrofits the cooling tower to capture CO₂, with no physical changes to the tower required. Noya installs CO₂-processing equipment downstream from a customer's cooling tower that doesn’t have a large physical footprint. The company also adds a non-toxic CO₂-absorbing chemical blend to the cooling tower’s water which won’t affect its operation. The company pays the customer for that captured carbon dioxide and then sells it to buyers. The company also shares the profit earned through selling the captured CO₂ with the customer so they can offset the costs of running their operation.
The carbon dioxide that Noya sells is refilled automatically, and costs half as much as other options. Noya is developed by engineers and scientists from top research universities such as MIT, Caltech, Yale, and Stanford University. They also offer free consultations.
When buying CO2 from Noya, the customer's cylinder will come installed with a remote monitoring system that keeps an eye on the CO₂ levels. When the carbon dioxide starts running low, a replenishment order is automatically placed with Noya's system. A full cylinder arrives on the customer's doorstep, which comes with a discount for any carbon dioxide remaining in the old one. There are no cylinder rental fees provided by Noya. The company does free cylinder deliveries. Customers can also choose from different sizes of cylinders ranging from 5 pounds to 200 pounds for the delivery. Noya has industrial (95%) to food-grade (99.9%) carbon dioxide purities available.
When the company first starts to develop prototypes of its devices that attach to water coolers, the company’s founders, Josh Santos and Daniel Cavero start building in their backyard. Santos and Cavero were inspired to begin their experiments with direct air capture by an article describing some research into plants’ declining ability to capture carbon dioxide that Santos read on Caltrain on his way to work back in 2019. Their first product was a consumer air purifier that would pull carbon dioxide from the atmosphere in homes and capture it. They found their eventual application in industrial cooling towers, which the company’s tech turns into CO2-capturing devices that have the capacity to take in between half a ton and a ton of carbon dioxide per day.