Novouralsk is located on the eastern side of the Ural Mountains, about 70 kilometers (43 mi) north of Yekaterinburg, the administrative center of the oblast. Population: 85,522 (2010 Census); 95,414 (2002 Census).
Coat of arms of Novouralsk
It was formerly known as Sverdlovsk-44. Although it came into being during World War II and was named Novouralsk in 1954. It has had closed town status since its establishment.
The town is laid out in a grid format, divided north/south by the central street on which the main administrative building is located. It is subdivided into five residential districts, each covering 10,000 hectares. The town's economy is dominated by the nuclear, automobile, and construction industries.
A major industrial enterprise was the Urals Auto Motor Plant, founded in 1967. It was the subsidiary of the Likhachyov Moscow's Auto Motor Plant. However, the Urals Auto Motor Plant declared bankruptcy in 2000 and was later acquired by Automobiles and Motors of the Urals, a joint Russian-Chinese car manufacturing venture.
