Mzansi Meat Co

Mzansi is a word understood by all but its meaning cuts a little deeper. It’s that place in your mind when you’re coming home for the first time in ages, the smell of the braai that brings you back to childhood, or that spirit of togetherness you feel in your core. We’re here to bring that magic of Mzansi to life through delicious, homegrown meat.

We’ve always had a thing for meat. It’s easy to see why – meat goes with all occasions and brings us together to make moments more flavourful. It’s also a rich form of protein loved by cultures the world over. The journey from the source to our plate however, comes at a cost. That’s where Mzansi Meat Co. was born – out of a relentless pursuit to reimagine our food systems and the way we make meat. We’re bringing healthy, accessible and affordable meat to your braais, potjies and shisa nyamas by growing it from cells, without harming animals.

Check out how we do it.

Our process starts with a visit to our local farm animal sanctuary where our donor animals are living their best life, in peace. Our registered state veterinarian removes tiny tissue cells from the animal with as little harm as possible. Once the cells are harvested, a sample is placed in a nutrient-rich transport medium and taken to our lab where we isolate the cells and grow them in a culture medium. This is a special type of food containing vitamins, salts and proteins that the cells need to develop and divide. Once we have enough cells, we place them on an edible structure and after adding a few additional spices and flavours, our meat is ready to be dished up and enjoyed.