Product attributes
The Lancer has been marketed as the Colt Lancer, Dodge Colt, Plymouth Colt, Chrysler Valiant Lancer, Chrysler Lancer, Eagle Summit, Hindustan Lancer, Soueast Lioncel, and Mitsubishi Mirage in various countries at different times, and has been sold as the Mitsubishi Galant Fortis in Japan since 2007. It has also been sold as Mitsubishi Lancer Fortis in Taiwan with a different facelift than the Galant Fortis. In Japan, it was sold at a specific retail chain called Car Plaza.
Between its introduction in 1973 and 2008, over six million units were sold. There have been nine generations of Lancers before the current model.
Mitsubishi ended production of the Lancer in August 2017 worldwide, with the exception of Taiwan and Mainland China. An extensive facelift was given to the car by Pininfarina's Chinese offices.
Ninth generation (2007)
In 2005, Mitsubishi revealed the "Concept X" model car at the Tokyo Motor Show and its "Concept Sportback" model at the Frankfurt Motor Show. The new Lancer was previewed by these two concepts. The new Lancer was officially revealed in January 2007 at the Detroit Motor Show and went on sale in North American markets in March 2007 as a 2008 model. New Lancer features Mitsubishi's next-generation RISE safety body.
