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Mista was founded on March 5, 2018 by Scott May in partnership with the flavor company Givaudan. The company is based in San Francisco, California, and is a food and beverage startup accelerator. Mista helps startups solve challenges faced by the food and beverage industry by supporting the development of their ideas, products, people, and investments by giving them access to their partners, collaborators, and Mista's Optimization Center in San Francisco, California. Notable company partners and advisors working with Mista include: Pilot R&D, KitchenTown, Givaudan, NewEdge, and Danny Rubenstein.

