American company Mattel brand, which produces cars in 1:64 scale. Toys under this brand first appeared in 1968. Until 1997, the main competitor of Hot Wheels was the brand Matchbox, then its owner, Tyco Toys, was bought by Mattel for 755 million dollars[1] and turned into a division of the company.
American company Mattel brand, which produces cars in 1:64 scale. Toys under this brand first appeared in 1968. Until 1997, the main competitor of Hot Wheels was the brand Matchbox, then its owner, Tyco Toys, was bought by Mattel for 755 million dollars[1] and turned into a division of the company.
Conceived in 1968, Hot Wheels cars were designed to push the limits of performance and design. More than five decades later, Hot Wheels is pushing new boundaries with the Hot Wheels NFT Garage, bringing all the awe-inspiring, gravity-defying fun of Hot Wheels to fans and collectors alike with a new series of NFTs. Best of all, these NFTs are developed by the same Hot Wheels design team that imagines and creates the world’s most beloved die-casts.
American company Mattel brand, which produces cars in 1:64 scale. Toys under this brand first appeared in 1968. Until 1997, the main competitor of Hot Wheels was the brand Matchbox, then its owner, Tyco Toys, was bought by Mattel for 755 million dollars[1] and turned into a division of the company.