
Friendly Market is an ecosystem offering access to Decentralized Finance (DeFi) products. For ease of use, these DeFi products are connected through one common token (REI) and a proven Blockchain (Casper).
The end result is a sound ecosystem that is easy to use, secure, and beginner-friendly. It also offers an incentive system whereby users get a proportion of the fees collected from the offered products.
It’s called ‘Friendly Market’ for a reason. Those who use the system get rewarded and the ecosystem is itself very simple, efficient, and convenient.
The Casper Blockchain

Friendly Market is built on top of the Casper Blockchain. This is the first proof-of-stake blockchain that is scalable, enterprise-optimized, and future proof. With predictable gas fees and a scalable infrastructure, the Casper blockchain is the perfect architecture to launch a marketplace offering DeFi products.
REI and superREI

REI is the official Friendly Market token and is what enables users to take a portion of platform fees.
In order to receive platform rewards, users need to hold the superREI token. superREI is a non-transferrable token obtained by locking your REI for a certain period of time. All fees collected from the platform will be periodically swapped to REI and distributed pro-rata to superREI holders.
The AMM

The Casper Blockchain does not have a working automated market maker (AMM). An AMM is vitally important to a sustainable DeFi system as it is essentially an algorithm that sets buying and selling prices for cryptocurrencies. The Friendly Market AMM is built using the constant product formula (x*y=k) to determine token prices.
The NFT Marketplace
The Friendly NFT marketplace is permission-less, meaning anyone will be able to create and sell their NFTs on the platform. A 3% platform fee will be applied on every sale. The fees will be distributed equally between the holders of superREI and the Friendly Market treasury.
The Launchpad

The Friendly Market Launchpad is designed to connect new projects with both professional investors and the public.
The Launchpad is exclusive to superREI holders meaning that only superREI holders can invest in the projects hosted on the platform. To further reward the community, superREI holders will get a % on the fees collected from the Launchpad.
Predictions

The Friendly Market Launchpad is designed to connect new projects with both professional investors and the public.
The Launchpad is exclusive to superREI holders meaning that only superREI holders can invest in the projects hosted on the platform. To further reward the community, superREI holders will get a % on the fees collected from the Launchpad.
Options Trading

The Friendly Market Options platform allows users to trade options on a number of cryptocurrencies. Options trading allows users to make significant profits (provided the trade goes the right way).
An option contract basically allows to buy or sell at a specific price at a future date.
Partnerships
Friendly Market announced new partnership with The Arcadia Media Group - blockchain security and development firm that has been working in the space since 2017. Arcadia are helping Friendly Market to secure their code and to ensure them to give the best possible products for community.
