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Eden Farm is a Jakarta, Indonesia-based Y Combinator backed startup with the goal of building a food distribution network for Indonesia. Eden Farm started as a farm, but pivoted to distribution after talking to other farmers and researching the agricultural market. Eden was founded in 2017 and by 2019 supplies produce from 60 farmers to more than 200 restaurants in six major cities: Jakarta, Tangerang, South Tangerang, Bekasi, Depok and Bogor.
Eden Farm tackles the problem of supply and demand with a mobile app that gives demand forecasts to farmers so they can plan their next harvests. Traditionally, farmers don't sell produce directly to restaurants. Instead, their harvest goes through several layers of middlemen before arriving at markets.
Eden Farm is able to ensure price stability and also allow farmers to make more profit by purchasing produce wholesale from them. On the demand side, Eden Farm's value proposition includes quality control. Before produce is delivered to restaurants, it is inspected and washed.
