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It is a business-oriented line, aimed at corporate enterprises, healthcare, government, and education markets; unlike the Inspiron series, which is aimed at individual customers, and the Vostro series, which is aimed at smaller businesses. The Latitude directly competes with the Lenovo ThinkPad and the EliteBook series by HP. Additionally, the "Rugged (Extreme)", "XFR" and "ATG" models compete primarily with Panasonic's Toughbook line of "rugged" laptops.
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