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Customer Data Platform

A customer data platform (CDP) is a type of database software which creates persistent, unified records of customers, their attributes, and their data, which is accessible to other systems. Such data may include transactional, behavioral, and demographic data from first-party and external sources.

Overview Structured Data Issues Contributors

All edits by Arpit C

Edits on 19 Dec, 2020

edited on 19 Dec, 2020

Edits made to:

Table (+5 rows) (+5 cells) (+33 characters)

Table

Company

CEO

Location

Products/Services

Hull

Lytics

mParticle

Segment

Tealium

edited on 19 Dec, 2020

Edits made to:

Table (+1 rows) (+4 cells) (+120 characters)

Table

Title

Author

Link

Type

Date

What is a Customer Data Platform? | The Definitive Guide

https://dataled.academy/customer-data-platform/

Web

August 4, 2020

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