Chief Outsiders

Chief Outsiders is a company that provides chief marketing officers (CMOs) for hire, for growth and mid-size companies. It was founded in 2009 by Art Saxby and located in Houston, Texas. Chief Outsiders serves the healthcare, technology, consumer, hospitality, SaaS, and financial services industries, among others.

Chief Outsiders offers CMO services in marketing consulting, brand consulting, digital marketing assessment, product marketing, marketing coaching, and marketing strategy implementation.

Chief Outsiders was founded by Art Saxby, who is also the CEO. He and Pete Hayes are principals of the company. Chief Outsiders is staffed with a number of experienced CMOs who have each held at least one prior position as a vice president of marketing. Its employees receive long-term incentive plans that can help earn them equity, and they retain between 50-85% of the prices their clients pay for services. Chief Outsiders has close to 100 employees located in cites around the United States, including New York, Dallas, Chicago, Tampa, Pittsburgh, Minneapolis, San Diego, and more.

Chief Outsiders hosts a podcast titled The Practical CMO, designed for business-to-business, or B2B listeners. It provides listeners with recent content on opportunities, issues, and news in the marketing field, and up-to-date discussions on programs like account-based management, new hiring and retention practices, and programs designed to increase revenue performance. The first episode was announced and aired in January 2020.