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Chevrolet

Chevrolet

Chevrolet is an american automobile division of gm founded in 1911 by Louis Chevrolet.

Chevrolet, colloquially referred to as Chevy and formally the Chevrolet Division of General Motors Company, is an American automobile division of the American manufacturer General Motors (GM). Louis Chevrolet and ousted General Motors founder William C. Durant started the company on November 3, 1911 as the Chevrolet Motor Car Company. Durant used the Chevrolet Motor Car Company to acquire a controlling stake in General Motors with a reverse merger occurring on May 2, 1918, and propelled himself back to the GM presidency. After Durant's second ousting in 1919, Alfred Sloan, with his maxim "a car for every purse and purpose", would pick the Chevrolet brand to become the volume leader in the General Motors family, selling mainstream vehicles to compete with Henry Ford's Model T in 1919 and overtaking Ford as the best-selling car in the United States by 1929 with the Chevrolet Internationa

Chevrolet-branded vehicles are sold in most automotive markets worldwide. In Oceania, Chevrolet is represented by Holden Special Vehicles, having returned to the region in 2018 after a 50-year absence with the launching of the Camaro and Silverado pickup truck (HSV was partially and formerly owned by GM subsidiary Holden, which GM retired in 2021). In 2005, Chevrolet was relaunched in Europe, primarily selling vehicles built by GM Daewoo of South Korea with the tagline "Daewoo has grown up enough to become Chevrolet", a move rooted in General Motors' attempt to build a global brand around Chevrolet. With the reintroduction of Chevrolet to Europe, GM intended Chevrolet to be a mainstream value brand, while GM's traditional European standard-bearers, Opel of Germany and Vauxhall of the United Kingdom, would be moved upmarket. However, GM reversed this move in late 2013, announcing that the brand would be withdrawn from Europe from 2016 onward, with the exception of the Camaro and Corvette. Chevrolet vehicles were to continue to be marketed in the CIS states, including Russia. After General Motors fully acquired GM Daewoo in 2011 to create GM Korea, the last usage of the Daewoo automotive brand was discontinued in its native South Korea and succeeded by Chevrolet.

In North America, Chevrolet produces and sells a wide range of vehicles, from subcompact automobiles to medium-duty commercial trucks. Due to the prominence and name recognition of Chevrolet as one of General Motors' global marques, 'Chevrolet', 'Chevy' or 'Chev' is used at times as a synonym for General Motors or its products, one example being the GM LS1 engine, commonly known by the name or a variant thereof of its progenitor, the Chevrolet small-block engine.

Timeline

October 3, 2019
Chevrolet unveils convertible and race car versions of its 2020 Corvette.

Products

Patents

Funding Rounds Participated In

Further Resources

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Author
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Type
Date

2020 Chevy Bolt EV Premier - POV Test Drive (Binaural Audio)

Web

May 8, 2020

Accelerated Preparation: Access without Power | Chevrolet

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May 15, 2020

Introducing the 2018 Camaro Hot Wheels Edition | Chevrolet

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October 25, 2017

NEW 2022 Chevrolet Silverado and First-Ever Silverado ZR2

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September 9, 2021

News

Title
Author
Date
Publisher
Description
Zhe Zhang
July 8, 2021
Harvard Business Review
A good nickname is a gift. Don't squander it.
Commonwealth//McCann
June 24, 2021
www.prnewswire.com:443
/PRNewswire/ -- Commonwealth//McCann was named a General Motors Supplier of the Year by General Motors during its 29th annual Supplier of the Year Awards. This...
June 4, 2021
WebWire
General Motors outlined steps it is taking to increase deliveries to dealers and customers in the United States and Canada to meet strong consumer demand for Chevrolet, Buick, GMC and Cadillac vehicles. , , , , , , • Production of the Chevrolet Silverado HD and GMC Sierra HD full-size pickups will increase by about 1,000 trucks per month beginning in mid-July as a result of production line efficiencies delivered by the team at Flint Assembly in Michigan., , • Shipments of Chevrolet Colorado and G...
OZY Media
May 13, 2021
www.prnewswire.com:443
/PRNewswire/ -- OZY Fest, the one-of-a-kind festival where "TED meets Coachella," will be streaming live on YouTube, May 15-16, and will feature a special...
April 6, 2021
WebWire
General Motors President Mark Reuss today announced Chevrolet will introduce a Silverado electric pickup truck that will be built at the company's Factory ZERO assembly plant in Detroit and Hamtramck, Michigan. Reuss also confirmed the recently revealed GMC HUMMER EV SUV will be built at Factory ZERO. GM plans to deliver more than 1 million electric vehicles globally by 2025 and earn EV market leadership in North America. With the company's Ultium Platform, virtual development tools and t...
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References

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