Canada Goose

History

The company is called Metro Sportswear (METRO SPORTWEAR) and produces warm down clothing. The brand name change took place in 2000, which is when it was renamed to Canada Goose. All products manufactured to this day are sold under the Canada Goose brand. The company is located in Canada, and the head office is located in Toronto. There are regional offices in Stockholm, Sweden. It was in 2010 that the company decided to open an office outside Canada, Sweden was chosen as the country. The office, located in Sweden, focuses all its forces on brand promotion in European countries. Also in 2011, the company was purchased by Engineered, which for several years has helped to sell products throughout Europe. Canada Goose is now a progressive organization that makes great products for its customers. Today, the CEO is Dani Reis, who is also the grandson of the company's founder.

Products

Canada Goose offers its customers a wide range of products, various jackets, vests and hats, gloves and more. All these products are designed to protect the wearer from bad weather conditions. The products are filled with geese and duck feathers, and on top may be used coyote or fox fur. Now it is jackets of this type that are quite popular. Originally the clothes were popular in Scandinavian countries, the popularity lasted until 1998, and only then it became popular in the country, which produces those wonderful jackets - in Canada. Popularity began to spread in 2008. Many celebrities were seen in the company's products and for this reason jackets and down jackets began to be sold in huge quantities. Also in jackets the company began shooting the world's celebrities in the movies, again advertising the product. Jackets of this company were lit in a movie like "The Day After Tomorrow", all the polar scientists in that movie were wearing jackets just from Canada Goose. In addition to the film industry, the company's products constantly appear in computer games, which tell a story about global glaciation.

Company activities

Canada Goose actively participates in various seminars on the conservation of the Canada Goose and other northern animal species. The company constantly conducts charity events to raise funds for the creation of nature reserves and zoos around the world. It turns out that the company is run by just one person, who is not only the CEO but also the chairman of the board of directors. The company uses three resource centers, which provide the entire process from design to production. Two centers are in Nunavut and one in Ontario. The organization of the production process means everything is automatic, a man only controls the process. Thanks to the work of computerized robots, all the seams are perfect, and each down jacket receives the necessary amount of down "stuffing".

"Pirate" products

The company takes the originality of its products very seriously and actively fights against fakes. A web page was created that emphasizes all the differences from the original products. In 2011 Canada Goose did something amazing, now every product, produced by the company is equipped with a special bar code, which is easy to notice, but it is absolutely impossible to fake. The company has made such a sacrifice because there have appeared a great number of fake things, which are sold under the Canada Goose name. At the end of 2012, the company began litigation over a trademark used by a subsidiary.