By Appointment Only, Inc. (BAO)

By Appointment Only (BAO) is an appointment setting, marketing, and lead generation company headquartered in Chelmsford, Massachusetts. It was founded in 1997 by Suzanne Higgins. The company has offices in Massachusetts, New Hampshire, and Arizona.

BAO offers lead generation, sales appointment setting, account-based marketing, lead qualification, contact validation, and account mapping services that are aimed at helping tech company sales teams gain the business intelligence they need to sale their products.

BAO's "top-shelf solution," Advanced Demand Generation (ADG), is aimed at end-to-end sales support. It's key components include market targeting and segmentation, marketing program development, generating in person sales contacts. BAO claims it's ADG solution delivers it's highest rate on investment.

BAO's Opportunity Identification (OppID) solution is aimed at helping clients gain insights into target markets. It helps sales teams target leads by providing them with information based on the which sales leads have active IT initiatives and what target information regarding client's budgets, internal challenges, and current IT installations.

BAO also offers appointment setting services. The company claims to employee 150 representatives that connect with "thousands" of executives on a daily basis to help clients connect with their sales targets.

BAO helps clients develop account-based marketing strategies through lead qualification, contact validation, and account maps. BAO's ABM services are aimed at helping clients identify the best leads and give them the information they need to develop sales plans.