AppFollow

AppFollow

AppFollow is a company founded by Anatoly Sharifulin.

AppFollow is an all-one tool to manage apps in the app stores: monitor critical app metrics, analyze app performance, do market research, increase app visibility in app stores to improve downloads conversion rate with App Store Optimization, increase user retention and work with user feedback with Reply to Reviews tool. AppFollow supports 5 stores (App Store, Google Play, Microsoft Store, and Mac App Store, Amazon), has 30+ integrations with the most popular services, translation to 31 languages, covering all countries. Over 50 000 companies from all over the world trust AppFollow with their app growth including HBO, Merc, Sky, Wrike, Airbnb, Hubspot, Uber, Swisscom, Robinhood, Gett, Jam City, Pixonic, Wargaming, and more.

AppFollow started on a small hackathon in 2014. Its international experience started with graduating from Startup Sauna accelerator in November 2015. Since that, the startup grew from three co-founders to 70+ people and in May 2019 AppFollow raised $1.100.000 from Vendep Capital.

Products

AppFollow has 3 main products and suitable plans for indie-developers, startups and enterprise companies depending on their needs.

Reply to Reviews

Reply to Reviews Tool allows to receive reviews and respond to them in Slack, Zendesk, Helpshift, Discord and 30 more. It is possible to use auto translation to and from 31 languages to understand every single review and track reviews that affect app rating the most — featured or negative ones — and fix user problems. Reviews can be analyzed by an app, country, language, rating, user, status, device type simply by choosing the right filter.

ASO Tools

ASO Tools help to see the real position of an app, including Stories, In-apps, and Bundles. With Keyword Research Tool it is possible to find relevant keywords, their score and apps that use them and expand Semantic Core in 2 clicks. Search Ads Spy gives an idea on who is bidding on app keywords and check all the apps with ads in iOS search results. Users can track keyword positions, app rating changes and reviews in Slack and set up daily, weekly or monthly reports.

Downloads & Revenue

App Downloads Tracking & Revenue Analytics Tool makes it easy to track app downloads, revenue, usage metrics and gather insights for apps in one place by tracking app sales data for all apps and publisher accounts user owns. D&R Tool allows to get summaries in table view and search for trends with charts, as well as to use flexible export to CSV or API integration.

Timeline

October 28, 2020

AppFollow raises $5M Series A round led by Nauta Capital.

Funding rounds

Funding round
Funding type
Funding round amount (USD)
Funding round date
Investment
AppFollow Series A round October 2020
5,000,000
October 2020
1 Result
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People

Name
Role
LinkedIn

Anatoly Sharifulin

CEO/ Co-Founder

Eugeny Kruglov

COO/ Co-Founder

Pavel Vlasov

CTO/ Co-Founder

Further reading

Title
Author
Link
Type
Date

Documentaries, videos and podcasts

Title
Date
Link

Companies

Company
CEO
Location
Products/Services

News

Title
Author
Date
Publisher
Description
Mike Butcher
October 28, 2020
TechCrunch
AppFollow, an app management startup, has raised a $5 million Series A round led by Barcelona's Nauta Capital, alongside existing investors Vendep Capital and RTP Global participating. The Helsinki-headquartered company says it benefitted during the pandemic and even broke even in April 2020 as the desire for automation and apps exploded. It says it now [...]

References

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