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"The most important thing for a blogger is to be the same as your viewer," Alyona Venum emphasizes in an interview, recalling that for her first videos "only her mother praised." Her channel, created in 2015 with her now ex-husband, musician and author of the "Let's Show" channel Ruslan Kuznetsov, has a variety of genres, from makeup application guides to humorous sketches and "10 Facts About My Body" lifestyle videos. Kuznetsov produced Alena's channel until 2018. After the breakup, she promotes it on her own. In early September 2020, she had 5.55 million subscribers on YouTube. Influencer became the face of a lipstick collection from Bourjois and starred in an ad for Maybelline New York. According to Alena, she spends only 20% of what she earns. In June 2020, Venum gave birth to daughter Skyler, who already has an Instagram of 605,000 followers.
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