Aesthetic

Aesthetic

Aesthetic is a creative automation tool for digital marketers

Aesthetic is a San Francisco, CA based startup that builds design automation software. Using Aesthetic's tool, companies can automatically generate branded design assets without needing to actually do any design work. Their mission is to make the world more well designed by giving every business creative superpowers.

When Aesthetic was founded in 2018, they started as a design agency in order validate their hypotheses around creative automation. They worked with 150+ companies including enterprises like Affirm, Bill.com, WeWork, Square, BBVA and over 80 companies from within the Y Combinator network.

In October of 2020, Aesthetic sold its design agency business to CollabWest and unveiled the first step of their vision to automate all the production design work needed by companies by starting with social media posts.

Timeline

December 30, 2020
Aesthetic launches its creative automation tool for digital marketers.
October 30, 2020
CollabWest acquires Aesthetic's design agency

This enables Aesthetic to double down on its focus on building a design generation platform based on its learnings.

April 30, 2020
Aesthetic aims to automate brand design

Aesthetic raised a $3.1 million in seed funding, led by A_Capital with strategic investment from Y Combinator.

April 14, 2020
Rebranding Plato Design to Aesthetic

Plato Design, Inc. rebrands to Aesthetic to better represent its mission and vision.

Funding rounds

Funding round
Funding type
Funding round amount (USD)
Funding round date
Investment
Aesthetic Seed round, April 2020
3,100,000
1 Result
Results per page:
Page 1 of 1

People

Name
Role
LinkedIn

Andrew Look

CTO & Co-Founder

John Milinovich

CEO & Co-Founder

Matthew Trost

VP Engineering & Co-Founder

Nathanael Smith

COO & Co-Founder

Further reading

Title
Author
Link
Type
Date

A founder's guide to design

Web

Did Social Media Kill the Open Web?

Web

How to use Pinterest for Marketing your Business

Web

Stories are the native format of the mobile era

Web

Documentaries, videos and podcasts

Title
Date
Link

Companies

Company
CEO
Location
Products/Services

References

Golden logo
Text is available under the Creative Commons Attribution-ShareAlike 4.0; additional terms apply. By using this site, you agree to our Terms & Conditions.