Aesthetic is a San Francisco, CA based startup that builds design automation software. Using Aesthetic's tool, companies can automatically generate branded design assets without needing to actually do any design work. Their mission is to make the world more well designed by giving every business creative superpowers.
When Aesthetic was founded in 2018, they started as a design agency in order validate their hypotheses around creative automation. They worked with 150+ companies including enterprises like Affirm, Bill.com, WeWork, Square, BBVA and over 80 companies from within the Y Combinator network.
In October of 2020, Aesthetic sold its design agency business to CollabWest and unveiled the first step of their vision to automate all the production design work needed by companies by starting with social media posts.
This enables Aesthetic to double down on its focus on building a design generation platform based on its learnings.
Aesthetic raised a $3.1 million in seed funding, led by A_Capital with strategic investment from Y Combinator.
Plato Design, Inc. rebrands to Aesthetic to better represent its mission and vision.
CTO & Co-Founder
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