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Adaptive website

A website that creates a model of user activities and modifies information for user's needs.

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Wikidata ID
Q4680777

An adaptive website is a website that creates a model of user activity and modifies the information and information display to better address the user's needs.

A model or models of user interactions are created using artificial intelligence and statistical methods. The models are used as the basis for tailoring the website for known and specific patterns of user interaction.

An adaptive website automatically improves its organization and presentation by learning from the user access patterns. The user interaction patterns are collected directly on the website or can be mined from Web server logs. It adjusts the structure, content, or presentation of information as feedback the to measured user interaction with the site. It aims to optimize future user interactions.

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