Zielinski & Rozen

Perfume

The unisex fragrances of Zielinski & Rozen. Revealed by the pyramid system, first the notes of the head, then the notes of the heart and lastly — the base notes that last longer. All fragrances are created only from natural ingredients, each of them from more than 30. Caution: all the products contain natural oils that may cause allergic reaction.

The ideologist of Zielinski & Rozen brand, tall swarthy brunette Erez Rozen, is not like his colleagues, other perfumers, who usually talk about expensive ingredients and exclusivity of compositions with a serious face. When he speaks, his eyes sparkle and thoughts alternate: he talks about a fragrance, then recalls interesting life stories, then jokes, avoiding memorized texts and marketing patter.

The perfume house, which Erez has been running for 18 years, appeared in the alleys of old Jaffa back in 1905. All the recipes of Zielinski & Rozen have references to the beginning of the last century, when Rozen's great-grandfather was working on fragrance formulas. There is nothing complicated in the name of the brand: "Zielinski is the last name of my mother, who is Polish by nationality, and Rozen is the last name of my father, who is Jewish". Visually, the brand concept is also simple and laconic: dark glass, bottles like pharmaceutical tubes, Kraft packaging.