VF Corporation

VF Corporation

VF Corporation is a Denver, Colorado-based clothing, activewear, workwear, and footwear company which operates through their 20 subsidiary brands.

VF Corporation is an American worldwide apparel and footwear company headquartered in Denver, Colorado. The company's more than 30 brands are organized into three categories: Outdoor, Active and Work. The company controls 55% of the U.S. backpack market with the JanSport, Eastpak, Timberland and North Face brands.

VF designs, produces, and distributes branded apparel and accessories. Its portfolio of about 20 brands includes Vans, The North Face, Timberland, and Dickies. VF markets its products in the Americas, Europe, and Asia-Pacific through wholesale sales to retailers, e-commerce, and branded stores owned by the company and partners. The company has grown through multiple acquisitions and traces its roots to 1899.

Spin-off

In August 2018, VF Corporation announced their plan to spin-off their denim brands, headlined by Wrangler and Lee jeans, into a standalone $2.5 billion-per-year company. The spin off remained at their Greensboro, North Carolina headquarters and was renamed Kontoor Brands.

The spin-off came at the same time VF Corporation moved their headquarters to Denver, Colorado to take advantage of the states tax credits.

Timeline

May 13, 2020
VF Corporation Donates More Than $10.3 Million to COVID-19 Relief Efforts.
April 28, 2020
VF Corp. extends pay for furloughed employees.
August 13, 2018
VF Corporation, the parent company of popular outdoor brands like The North Face, JanSport and Smartwool, announced Monday it will move its global headquarters to Denver.

People

Name
Role
LinkedIn

Ame Arens

Global Brand President, The North Face

Anita Graham

Executive Vice President, Chief Human Resources Officer and Public Affairs

Cameron Bailey

Executive Vice President, Global Supply Chain

Craig Hodges

Vice President, Corporate Affairs

Curt Holtz

Executive Vice President and Group President, Workwear

David Wagner

Executive Vice President, Global Strategy and Growth Platforms

Doug Palladini

Global Brand President, Vans

Kevin Bailey

Executive Vice President and Group President, Asia-Pacific

Laura C. Meagher

Executive Vice President, General Counsel and Secretary

Martino Scabbia Guerrini

Executive Vice President and Group President, Europe, Middle East, and Africa

Scott A. Roe

Executive Vice President and Chief Financial Officer

Steve Murray

Executive Vice President and Group President, Americas Region

Steve Rendle

Chairman, President and Chief Executive Officer

Velia Carboni

Executive Vice President, Chief Digital and Technology Officer

Further reading

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Documentaries, videos and podcasts

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Companies

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News

Title
Author
Date
Publisher
Description
Shoshy Ciment
November 14, 2020
Business Insider
Given Supreme's sale to VF Corporation, we asked experts which Supreme products will retain their value on the resale market over the long haul.
Shoshy Ciment
November 10, 2020
Business Insider
Supreme has generated a cult-like following with its limited clothing and product drops. Fans now fear the brand has gone mainstream.
Edward Helmore
November 9, 2020
the Guardian
The Supreme store on Fairfax in Los Angeles. According to VF, Supreme currently generates more than $500m in annual revenues. Photograph: Mike Blake/Reuters
Alexis Bateman
August 20, 2019
Harvard Business Review
And five steps to get started.

References

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