A transmission method for simultaneously transmitting a first modulated signal and a second modulated signal at the same frequency includes performing precoding on both signals using a fixed precoding matrix and regularly changing the phase of at least one of the signals. In this method, the power ratio between a plurality of signals transmitted from a plurality of antennas at the same frequency and at the same time differs from the power ratio between a plurality of pilot signals transmitted from the plurality of antennas at the same frequency and at the same time, whereby the accuracy of channel estimation by a reception device is improved.