A bicycle component actuation apparatus basically comprises a base member; a user operating member and a controller. The user operating member is movably mounted to the base member from a rest position to a first operated position. The controller detects operation of the user operating member to operate first and second electric components, one of which is not a shifting device. The controller operates one of the first and second electric components upon the controller detecting the user operating member being moved to the first operated position. The controller operates at least the other of the first and second electric components upon the controller detecting the user operating member remaining at the first operated position for a period of time longer than a first prescribed time.