US Patent 9134215 Sentiment analysis of content items

Disclosed herein is technology for providing sentiment analysis of content items. The technology involves labeling one or more portions of a content item and having the content item analyzed for sentiment. A graphical user interface may accept inputs from a user that indicate a portion of the content item should be labeled and the use may provide an associated sentiment for the item, e.g., positive, negative, or neutral. When a user has labeled a portion of a content item and provided an associated sentiment, the label and the sentiment are stored in a data store and the content items in the data store may be re-analyzed the content item to reflect the user's labeling and the changes are displayed in near real-time in the user interface.