A system for executing a method is disclosed for monitoring video data, the method including but not limited to monitoring end user activity data for media usage for a plurality of end user client devices associated with a designated group of end users in an internet protocol television (IPTV) system; receiving from a first one of the end user client devices, avatar data indicating at least one search criterion within the end user activity data; searching the end user activity data based on the at least one search criterion; and sending to the first one of the end user client devices, search result data from the search based on the at least one search criterion.