US Patent 8626560 System and method for evaluating vehicle purchase loyalty

One embodiment of the system and method described herein provides a vehicle loyalty system that gathers data on an individual's or a household's vehicles and analyzes purchase and disposal records within a particular time frame relative to the purchase date of each unique vehicle to determine brand and related loyalties. The system and method offer unique window definitions surrounding each purchase record such that data straddling a study time frame will still be caught and analyzed.