US Patent 8234170 Online search advertising auction bid determination tools and techniques
Patent 8234170 was granted and assigned to Webtrends on July, 2012 by the United States Patent and Trademark Office.
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Patent abstract
A machine-controlled method can include estimating expected conversion rates for ads by applying an estimated conversion rate statistical model to each ad, estimating an expected AOV for each ad by applying an estimated AOV statistical model to each ad, applying an inference algorithm, and determining auction bids based on the estimated expected conversion rate and the estimated expected AOV for the ads.
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Patent Inventor Names
Matthew Esch0
Peter Kassakian0
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US Patent 08234170 Online search advertising auction bid determination tools and techniques US Patent 8234170 Online search advertising auction bid determination tools and techniques
Infobox
Patent Number
082341700
Patent Number
82341700
Edits on 27 Apr, 2023
Golden AI
Infobox
Is a
Current Assignee
Patent Jurisdiction
Patent Number
082341700
Date of Patent
July 31, 2012
0Patent Application Number
126933900
Date Filed
January 25, 2010
0Patent Primary Examiner
Edits on 15 Dec, 2021
Golden AI
Edits made to:
Infobox (+8 properties)
US Patent 08234170 Online search advertising auction bid determination tools and techniques
Infobox
Is a
Current assignee
Patent jurisdiction
Patent number
08234170
Date of patent
July 31, 2012
Patent application number
12693390
Date Filed
January 25, 2010
Patent primary examiner
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