A display apparatus for holding a plurality of items and including a base and at least one shelf divider is disclosed. The base includes a front end, a back end, a left end, a right end, and an upper surface for supporting the items. The shelf divider is removably installable on the base and defines at least one channel dimensioned for accommodating an associated column of the items. The shelf divider includes a top surface, a bottom surface, a front edge, a rear edge and at least one compliant member depending from the bottom surface. The compliant member is deflectable towards the top surface upon engagement with a portion of the base.