Patent attributes
An interactive television system tailoring delivery of interactive content. The system includes a request processing engine accepting user interactions with an interactive television (ITV) application. A user profiling engine associates the user interactions with an individual profile or profile group. The profile group defines events that may be triggered upon receipt of certain user interactions. A trigger/event engine monitors, in real-time, whether the user interactions correspond to any of the defined events. If an event is to be triggered, an action engine transmits an ITV command associated with the event to an encoder. The encoder performs a real-time of encoding of the ITV command for providing viewers with a dynamic ITV experience. The ITV experience provided to the viewers may also be customized based on the profile information obtained for each individual viewer.
