US Patent 7783709 E-mail with visual object method and apparatus

A program provides an electronic message incorporating a visual object therein. The electronic message containing a previously generated unique combination of parameters is transmitted over an electronic network from a platform server to a client. Each time the electronic message is accessed, the unique combination of parameters is transmitted from the client back to the platform server, which generates a visual object of which the current content is determined by dynamic data related to the unique combination of parameters, and transmits the visual object with current content to the client.