A MVA LCD device and a pixel circuit thereof are disclosed. Each pixel is divided into a first sub-pixel unit and a second sub-pixel unit. One terminal of the storage capacitance of the first sub-pixel unit is electrically connected to a coupling signal line, which is used for providing a coupling electrode voltage. One terminal of the storage capacitance of the second sub-pixel unit is electrically connected to the storage bus line which is used for providing a common voltage. Therefore, the pixel voltage of the first sub-pixel unit is different from the pixel voltage of the second sub-pixel unit through controlling the different coupling electrode voltage.